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Curriculum vitae

I have a Master of Arts degree (cand.mag.) in Visual Culture from University of Copenhagen and I have a Bachelor degree in Design from NCSU. As a passionate and professional designer of concept, product, and brand, I have extensive international experience in product development, branding, and visual merchandising from the fashion and lifestyle business. This I combine with a strong analytical business approach, in-depth knowledge of current trends, and with an insightful understanding of consumer behavior.  This enables a commercial, creative, and current approach to retail, lifestyle trend, and design merchandising and management.


& Product Development

Creative director


& Product Development   CEO

Jane Burchard P/S, Copenhagen, 2004-2013
Creative director – Design & Product Development - Founder - CEO
Designer, better-fashion accessories and interior, brand
Retail since 2004, wholesale since 2005, Web-shop since 2007
Responsible for, retail concept, product and brand design and development, and production
Responsible for all personnel retail 1-5, production 3-8
Visual merchandising & retail sales strategy - Market analysis
Development of branding strategy and graphic visual communication, marketing plan, including Internet shop
Business plan and analysis,
Optimization of product flow and optimization of collections for maximized sales
Managing markup, OTB, import of raw goods and own production lead to 75-80 % profit margins
Achieved break-even after first year, and after two years, a profit increase of ca. 50%
Developed clients and vendor network from around the World


Alias Design Inc. Baltimore, MD. USA. 1996-2004
Design/ Product development
Graphics design studio with clients from corporate America, primarily B2B, i.e. Millican Carpet, Emerging Technology Center, State of Maryland, Sylvan Learning, Design Collective.
Graphic design, marketing, corporate identity, branding: advertising, promotional materials, web development, photography and trade shows and various exhibitions
Responsible for the concept, planning, implementation, and budget
Sourcing and research of concepts and trends


Design Director 1992-1996, Designer 1988-1992

Merchandise Manager 

& Visual Merchandising Partner

Nazaza Coffee, Copenhagen, 2005-2009

Part time while running Jane Burchard full time
Merchandise Manager, Buyer, Visual Merchandising, Partner
Development of shop-in–shop concept, buying, merchandise flow, sales analysis
Designed the overall look and atmosphere of café including special designed furniture.
Responsible for all visual merchandising
Responsible for buying, OTB, profit margins
Import of merchandise for unique product and increased profit
PR and marketing of products



KEA, Copenhagen School of Design and Technology, 2013- NOW

Lector at the Jewellery, Technology and Business programme.

Teacher in Business: Marketing, Branding,
sales, pitching, project management, SCM,
value chain and design. All in context to the jewelery industry


Merry Go Round Enterprises, Baltimore, MD. USA,1988-1996
Design Director 1992-1996, Designer 1988-1992
Merry Go Round Enterprises one of America’s primary fashion retail chains, designer for private label MGRE women’s division and Cignal contemporary women’s division
MGRE increased the number of stores from 350 in 1988 to 1800 in 1996
Responsible for development of private label design, from 50 models to between 400-500 models annually, with an annual turnover of Ca. $250 million
Development and structuring of private label design department. Responsible for hiring, training, monitoring, and managing design staff of ca. 6-8
Responsible for communication, trend forecasting and four yearly inspirational trips in Europe, purchase and trend spotting at various international fairs
Responsible for communication and presentations of private label design and collections at annual supervisors meetings (ca. 500 attendees)
Participation in weekly sales data analysis and planning meetings with top management
Merchandising for photo shoots, fashion shows
Responsible for the development, communication and follow up on production and working methods, in Asia and the U.S..
Four annual trips to the Asia to work with the production, fit, negotiate prices and delivery
1991 Recognized as Designer of the year
Development of the following brands: IOU, MGRE, Cour du Monde (leather), Jane Burchard, Elena Tanassy, Clothes and Effect, Gallay, Cignal and Cignal Sport


Cand.mag. Visual Culture, Department of Arts and Cultural Studies, Copenhagen University, 2010-2013

Thesis:  Development of an interactive E-book/analysis tool, for brand management analysis - “The Tool” Seeking sustainable representation of the fashion body & gender morality - (Miss-) representation of the female gendered body in fashion branding


Maryland Institute Collage of Art, Baltimore, MD, USA 2002-2003 

Jewelry Design


Human Equations Inc. Baltimore, MD 1992

Masters 100 process, management course


NCSU, School of Design, Raleigh, NC. USA, 1984-1988

Bachelor of Environmental Design, Textile Design

4-year Bachelor in Product Design, with a fashion and graphic focus

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