In collaboration with Sine Finne Frandsen, we created a visual universe of images melting together in the urban environment of Copenhagen.
The theory behind the concept was experience economy, creating a virtual world through the video and recreating it using virtual augmentation through a handheld device.
The consumer is often activated and introduced to new experiences through digital media.This has resulted in many new communication opportunities. It has become easier to produce digital film and to distribute them via social media, thus easy to access.