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Examples of brands designed, developed and maintained

Jane Burchard - Jewelry, handbags

Challenge: to create a complete branding system for a fashion lifestyle boutique with focus on accessories at the center of Copenhagen.

Jane Burchard is a designer boutique featuring limited editions and custom design, featuring  women's jewelry, handbags, and accessories, and home accessories to compliment an exclusive lifestyle. The boutique presents a highly styled and cohesive collection of merchandise from one designer, Jane Burchard. Raw materials are imported into Denmark and final merchandise is handmade in Denmark by Danish crafts people.

The collection  is an eclectic mixture using design sources that are ethnic and historical. The bold use of color, texture, and pattern are combined in unexpected ways to evoke an emotional response and capture the viewer's eye. 

Nazaza Coffee

Challenge: to create a complete branding system for a lifestyle café boutique at the center of Copenhagen's main walking street: Strøget.

Nazaza Coffee known for its world-beat culture and eclectic atmosphere where customer can expect high quality products and a memorable experience. Nazaza serves nearly 150,000 customers per year and shares a high-profile address on next to Royal Copenhagen, George Jensen and Illums Bolighus. As part of the unique assortment, and exclusive boutique gift items, Nazaza features a gourmet line of Nazaza branded coffee and teas.

Alias Design INC

Challenge: To develop a business that appeals to large corporations while maintaining a upscale designer image, produced by a small but highly creative studio.

Graphic design studio specializing in corporate identity and marketing. 

Merry Go Round ENT. - IOU

Challenge: To develop a private label brand that appeals to american youth and embodies the MGRE spirit.

The quintessential 1980s and 90's fashion store in the US malls. The place to shop. Hip, young, and funky clothes, reflecting current youth culture. IOU 

was the private label and was a major part of the business. 

Merry Go Round was founded by Leonard “Boogie” Weinglass a "streetwise Baltimore bad boy who grew up to be, by turns, hippie, founder of a successful retail chain, multimillionaire, jet-setting Florida playboy, unorthodox Aspen family man, and spectacular failure." 


Boogies early life was portrayed by actor  Mickey Rourke in the 1982 classic American Barry Levinson film "Diner". Boogie was the brand...

​MGRE, folded in 1996 with its ca.1,500 stores and 15,000 employees. 

The design and fashion of MGRE was, in its time, a very strong coherent brand. Not only visually but also as an emotive brand and today 18 years later the MGRE community and family of employees still have contact and keep in touch via social media like Facebook (1000+ members), and occasional Happy hour in Baltimore.

Merry Go Round ENT.


Challenge: to create a complete private label system  for a fashion lifestyle boutiques with focus on contemporary sportswear.

Cignal a comtempoary up-scale fashion retail chain (75 Stores), selling 50% brand name and 50% private label. The private label for women's consists of 7 different labels all designed by Jane Burchard. each with its own brand name and brand identity. The private label enabled a significant increase in profit and unique merchandise exclusive to Cignal.

Cignal stores were located across the united states in the key malls. The private label hung alongside brands such as: Vivienne Tam's East Wing Code, Anna Sui, Max Studio and more

Labels included: Jane Burchard, Elana Tannassi, Clothes and Effect, Gallay, Cour de Monde, Cignal, Cignal Sport, 

Copenhagen UpClose

Challenge: to create a complete branding system centered on a system of videos for tourist promoting the center of Copenhagen.

In collaboration with Sine Finne Frandsen, we created a visual universe of images melting together in the urban environment of Copenhagen.

The theory behind the concept was experience economy, creating a virtual world through the video and recreating it using virtual augmentation through a handheld device.

The consumer is often activated and introduced to new experiences through digital media.This has resulted in many new communication opportunities. It has become easier to produce digital film and to distribute them via social media. 

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